Friday, April 20, 2018

Search Engine Optimization (SEO) for Lawyers

Search Engine Optimization (SEO)

Search engine optimization is a trusted method for increasing one’s online presence using targeted keywords that get pages indexed into popular search engines such as Google, Yahoo, and MSN. Effective SEO for those in the legal profession requires the use of specialized techniques that involve extensive research on the keywords most widely used by individuals conducting online searches for attorney sites and pages. CepacLaw SEO services are unique because we only focus on Internet marketing for lawyers and law firms. Our targeted area of focus gives our clients an advantage because it has afforded us the opportunity to obtain a more extensive background in law practices, legal terminology, and the legal needs of clients than the competition.

With CepacLaw SEO offerings, clients are presented with customized writing and indexing services that are tailored for their unique marketing needs. Legal websites that present the same cookie cutter image for attorneys and firms are not effective in communicating to individuals that one may be a better choice for meeting their legal needs than other firms. We work to ensure that our client’s websites are not only seen first by those searching for their services, but also stand out in the minds of prospective clients.

Many attorneys are said to fear utilizing SEO despite all of its known benefits due to the perception of it being a highly complex process. We make the process an easy one by taking on the job of making attorney websites attractive to search engines and ensuring that they remain in top ranking positions with continued support. 

CepacLaw understands that SEO for law firms means more website traffic, more leads, and more business. We strive to ensure that attorneys and legal teams receive more with our services than the competition’s, and are equipped with the marketing tools necessary to help them achieve their desired level of success.